Wednesday, June 3, 2009

Welcome home Chipotle!

Chipotle finally comes to Eugene and it seems to be a big hit! Could that have anything thing to do with the free food and drinks? Maybe. But, either way, customers seemed excited as they waited anxiously in line for their free burrito.

I was one of the many customers today at the pre-opening for Chipotle on Coburg Road. For me, there was no promotion necessary because I have been eating at Chipotles around the Portland area for awhile and have been awaiting the Eugene store's grand opening.

For those of you not familar with Chipotle, it is a trendy Mexican grill offering a variety of burritos, tacos, bowls and salads. The style of the restaurant is simple and unique, using metal and wood as their textiles of choice. According to their Web site (, they believe the food tastes better in a cool environment, so that is the inspiration behind the design of each restaurant. Chipotle values quality food that is natural, unprocessed, organic and sustainable. I think this type of product line will mesh well with the Eugene locals.

Now for the food - I am obviously bias because I have been eating at Chipotle for a couple years, but I think it is pretty darn good. Customers have a choice of beef, chicken, pork or vegetarian. These protein choices can then be combined with veggies, rice, pinto or black beans, cheese, lettuce, salsa, a corn mix, guacamole and sour cream. Your meal is prepared right in front of you, similar to the style of a Subway or Qdoba. My personal favorite is the chicken tacos with a side of guac and their fabulous tortilla chips. The food is good, served quick and there is a lot of it. One perk is Chipotles have their liquor license, so you can order a refreshing Corona on the side to pair with your Mexican meal.

The new Chipotle is located on Coburg right next to the car wash, across the street from the Verizon Wireless store. It is also right across the street from a Baja Fresh, I wonder how much this will affect their business?

Be sure to bring you appetite for their grand opening tomorrow, June 4, from 11a.m. -8p.m. for FREE FOOD!

For all those new to Chipotle, I would love to hear your feedback! Let me know what you think...